Successful Ad Management does not happen by accident. It requires attention to detail, ad server experience, and time in the trenches... We possess all of these.
Please take a moment to review our services regarding Ad Server Management, Setup and Migrations listed below:
Learn more by clicking on one of the listed categorical topics below.
Are you using the most efficient system and tools for your digital media needs. Understanding and determining your sites balance of layout, delivery, revenue performance, and monitoring is key to a successful ad management operations.
Variables to consider for Ad Management:
Use the most effective ad serving solution for your site. We can assist you in the process of set-up, clean-up or migration to an entirely new platform. Our experience can provide you with a logical arrangement of ad placement, partner organization, and campaign optimization.
Variables to consider for Ad Server Migration/Architecture/ Setup:
Ad Optimization can be a complicated dance of prioritizing campaigns based on CPM (cost per 1K impressions) / CPC (cost per click) / CPA (cost per action) and full-filling orders during restricted flight dates. But, by accurately running your campaigns so partners are prioritized based on generated income is the advantage of any ad server solution. Depending on chosen ad software we can establish campaign value baselines and activate additional ad partners to compete for you banner inventory at a guaranteed higher CPM (see OpenX Market / Real-time Bidding). Also implementing a back-fill ad partner will guarantee that all your impressions are monetized.
Variables to consider for Ad Optimization:
The layout of your site plays a major role in user interaction. The more interactive a visitor is, the more likely that person is generating venue for your digital business. Having the right mix of ad placement/size and content will improve chances of conversions. We can help you map out a layout that corresponds to your digital business goals.
Variables to consider for Content Layout Optimization:
Let's determine your core goals for creating and maintaining a viable digital business. We can help you strategize a custom model to accurately measure and grow your business. Proper setup and maintenance of your campaigns is just the first step to maximize per visitor revenue. Having the right ad server features allows for necessary campaign restrictions (targeting, prioritizing, and capping), which is crucial for effective optimization.
Variables to consider for Digital Revenue Optimization:
We can help you integrate platforms/systems that complement and enhance your digital business' effectiveness. Let's discuss your current setup and find the best combination of existing and new tools to reach your goals. We have experience and knowledge with most of the top systems in the industry.
Click here for more details on OpenX Ad Serving solutions.
Variables to consider for OpenX, DFP, Google Adsense and Analytics: